Common reasons why emails are going to spam?
Nowadays most of the Companies are facing this issue, that most of their emails are going to spam. Since the reason behind this is little hard to find for normal people and thus it can be a big problem for the Company reputation itself.
Here, we will explain you about the most common reason why the mails are going to spams.
First will start from the very basic, with a good antivirus scan the entire computer and make sure it is Virus free. Because, some virus infected computers send spam mails from the email client like Outlook installed on that particular machine.
DKIM and SPF.
One of the main factor for a good email deliverability is to set a valid DKIM and SPF records.
Sender Policy Framework (SPF) is a simple email-validation system designed to detect email spoofing by providing a mechanism to allow receiving mail exchangers to check that incoming mail from a domain comes from a host authorized by that domain’s administrators
Sender Policy Framework (SPF) is a simple email-validation system designed to detect email spoofing by providing a mechanism to allow receiving mail exchangers to check that incoming mail from a domain comes from a host authorized by that domain’s administrators.
You can check the current email records for the same using Email Tester. Follow the instructions and run a test and understand the result.
Domain or IP Blacklisting.
Another reason is the associated Domain or IP from mail sent can be blacklisted. If an IP is blacklisted then the mails send over will be going to SPAM sometimes will bounce back even without sending.
Your current status can be checked through Spamhaus.
Emails going to SPAM folder can also be a result of mass mailing done from at least one of the emails without any proper validation.
Another cause is due to the use of Spam looking Email signature, poorly coded HTML signature.
Try sending an email by removing the signature and see whether the problem gets resolved.
Always use a decent looking professional and simple Email Signature to ensure that doesn’t make any negative impact to the email deliverability.
These are some of the main reason which can redirect your mails to SPAM folder. As you know well nowadays email spam filtering very strict and there are many reaosns behind which takes your emails to spam. We must follow different approach and find out the reasons and rectify that to get our emails directed correctly.